Best Social Media Analytics Tools

Best social media analytics tools exists BuzzSumo, Hootsuite, Google Analytics, Keyhole, and quintly. These tool allows brands to learn what their audience cares about and influences their buying decisions.

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List of 20 Best Social Media Analytics Tools

Showing 1 - 20 of 33 products

Category Champions | 2023

#1

Google Analytics is a software which can help you go beyond your imagination in tracking social media analytics. It helps you track leads, improvise your content, run campaigns online and track its usefulness, and so on. Read Google Analytics Reviews

Starting Price: Available on Request

Mobile App

Recent Review

"Great resource" - Tarushi Gupta

Most Reviewed

Category Champions | 2023

#2

TrackMyHashtag is a Twitter Hashtag analytics tool that identifies and analyses hashtags and provides useful insights & metrics. It helps to track, monitor, and analyse hashtags and provide engagement statistics in real-time as well as historical. Read TrackMyHashtag Reviews

Starting Price: Starting Price: $49 Per Month

Mobile App
API
Free Trial

Recent Review

"Perfect platform for Twitter tracking" - Akash

Contenders | 2023

#3

It is the most widely-used and widely-trusted social media analytics tools. It helps to schedule posts to make the best use of it, increase your reach, get the right influencers on-board, analyze the competitors, and so on. Read Hootsuite Reviews

Starting Price: Available on Request

Mobile App
API
Free Trial

Recent Review

"Hootsuite" - olivia joseph

Category Champions | 2023

#4

Followersanalysis allows you to analyze Twitter followers, export followers list in CSV format, compare several Twitter accounts and their followers, measures followers growth rate, and search Twitter profiles Read FollowersAnalysis Reviews

Starting Price: Starting Price: $30.56 Per Month

Mobile App
API

Recent Review

"Excellent customer service" - Akanksha Panwar

Emergents | 2023

#5

Snoopreport is a fully featured Social Media Analytics Software designed to serve Enterprises, SMEs. Snoopreport provides end-to-end solutions designed for Web App. This online Social Media Analytics system offers Competitive Analysis, Dashboard, Influencer Tracking, Sentiment Analysis, Trend Tracking at one place. Read Free Snoopreport Reviews

Starting Price: Available on Request

Mobile App
API

Category Champions | 2023

#6

SocialPilot is an outstanding social media analytics tool. It helps to understand your audience and their interests. Helps to track content making the most impact on the audience. It helps you track influencers. Read SocialPilot Reviews

Starting Price: Starting Price: $30 Per Month/Billed Annually

Mobile App
Free Trial

Recent Review

"Simplest UI and UX" - Michelle Jani

High Performer | 2023

#7

Sendible is an impeccable social media analytics software which helps to manage online reputation. It has more than 250 modules. It has the capacity to create reports for  Facebook, Twitter, Instagram, etc. Read Sendible Reviews

Starting Price: Starting Price: $49 Per Month

Mobile App
API
Free Trial

Recent Review

"Superb" - sanita prattipati prattipati

Contenders | 2023

#8

ViralStat is a comprehensive social media analytics tools. It helps to enhance your videos online. It keeps a track of your competitor's videos and recommends you amendments need in your videos accordingly. Learn more about ViralStat

Starting Price: Available on Request

Mobile App
Free Trial

High Performer | 2023

#9

ViralWoot is an awesome all-in-one social media analytics platform. It helps to schedule the post, engage influencers, boost social media presence, enhance content on social media, create campaigns and so on. Learn more about ViralWoot

Starting Price: Starting Price: $10 Per Month

Mobile App
Free Trial

Emergents | 2023

#10

If you are looking for a comprehensive social media analytics software Quintly is the right software for you. It has more than 100 customizable metrics. It is used in over 63 countries all over the world. Learn more about quintly

Starting Price: Starting Price: $120 Per Month

Mobile App
API
Free Trial

Emergents | 2023

#11

Cyfe helps to take your social media marketing to unmatched heights. It helps to plan, schedule, manage, enhance, update, monitor, manage multiple websites, prepare real-time reports, pull data, etc. on social media. Learn more about Cyfe

Starting Price: Starting Price: $29 Per Month

Mobile App
Free Trial

Emergents | 2023

#12

Tailwind will help you boost and upgrade your social media presence by upgrading Pinterest and Instagram. It can make your visual existence the best to make the most impact on the traffic. It is an affordable solution. Learn more about Tailwind

Starting Price: Starting Price: $9.99 Per Month

Mobile App
Free Trial

Emergents | 2023

#13

Keyhole is a smart Social Media Analytics Tools for smart marketing. It helps to get a 360-degree view of your online presence. It helps in brand monitoring, in-depth market research, monitoring campaigns run by you, etc. Learn more about Keyhole

Starting Price: Available on Request

Mobile App
Free Trial

High Performer | 2023

#14

Vaizle helps you take social media marketing to the next level. It helps to interpret the data available on social media and draw useful insights to from them, track useful posts and hashtags for your use, etc. Learn more about Vaizle

Starting Price: Available on Request

Free Trial

High Performer | 2023

#15

BuzzSumo is a social media analytics software used by brands like HubSpot, News Corp and so on. It helps to identify the content which makes the most impact. It can identify terms/phrases mostly used in search engines. Learn more about BuzzSumo

Starting Price: Starting Price: $99 Per Month

Mobile App
Free Trial

Contenders | 2023

#16

This software is a one-stop solution for all your social media analytics need. It helps to track and generate the lead. Track widely-used links, keywords, hashtags, etc. Prepares useful reports from social media analytics. Learn more about Oktopost

Starting Price: Available on Request

Mobile App
Free Trial

Contenders | 2023

#17

Mentionlytics helps you get a comprehensive idea of your online posts, campaignsns, website, and so on. It helps to find influencers, generates a sales lead, track competitors, schedule posts, etc. Learn more about Mentionlytics

Starting Price: Starting Price: $39 Per Month

Mobile App
API
Free Trial

Emergents | 2023

#18

Mediatoolkit is a fully featured Social Media Analytics Software designed to serve SMEs, Enterprises. Mediatoolkit provides end-to-end solutions designed for Windows. This online Social Media Analytics system offers Audience Segmentation, Influencer Tracking, Impact Scoring, Competitive Analysis, Dashboard at one place. Learn more about Mediatoolkit

Starting Price: Available on Request

Mobile App
API
Free Trial

Emergents | 2023

#19

MetaEyes is a fully featured Social Media Analytics Software designed to serve Enterprises, SMEs. MetaEyes provides end-to-end solutions designed for Windows. This online Social Media Analytics system offers at one place. Learn more about MetaEyes

Starting Price: Starting Price: $99 Per Month

Mobile App
API
Free Trial

Emergents | 2023

#20

Trackur is a fully featured Social Media Analytics Software designed to serve SMEs, Enterprises. Trackur provides end-to-end solutions designed for Windows. This online Social Media Analytics system offers Competitive Analysis, Dashboard, Impact Scoring, Sentiment Analysis at one place. Learn more about Trackur

Starting Price: Available on Request

Mobile App
API

Until 31st Mar 2023

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Social Meida Analytics Tools Guide

What is Social Media Analytics Tools?

Social media analytics tools are web application analysis software that assesses, monitors, and constantly improves social channel analytics performance. Social media analytics report tools are a subset of web analytics tools designed to make sense of web performance data that social media platforms produce.

Social media analytics is analyzing and interpreting data gathered from social channels. Using social media tools helps support business decisions and measure the effectiveness of actions based on those decisions.

What are the Key Features of Social Analytics Tools?

Social media analytics reports can help in understanding and making data analysis more accessible. Some of the features of social media analytics tools include:

Data Aggregation

It pools together data from several social media sites to provide a base for large-scale social media data analysis.

Social Media Monitoring

It monitors social media platforms for any mention of your company and tracks interactions on your accounts.

Platform Analysis

Social media metrics tools help focus on your performance and presence on a specific social media platform, like Twitter, Instagram, or Facebook.

Reporting

It generates usable and easy-to-understand reports, like visuals, spreadsheets, statistics, and other valuable data. With these reports, users can make informed decisions about your company and social media presence.

Overall Analysis

It provides a top-down analysis of your company's social media presence to view your strengths and weaknesses and make future decisions accordingly.

Campaign Analysis

It focuses the social media analytics tools on individual campaigns across various social media platforms.

Key Considerations While Purchasing Social Media Analytics Tools

There are some other key considerations that companies must keep in mind while buying social networking analytics tools. Some of the key considerations are:

Integration with Other Systems

The reports and analysis generated by analytics tools are indeed helpful. However, you may want to integrate the reports with other marketing software. Such integrations can facilitate easy responses to events on social media.

Analyze Competitor Social Media

Many social media analytics tools allow companies to track their performance and their competitors' social media accounts. It is helpful for social media managers who want to increase interactions or followers concerning their competitors. You can tap into the competitors' audience to grow engagement and followers.

Stand-alone software vs. a Software Suite

You can purchase stand-alone social media analytics tools, but they are offered as a larger suite of social media management software. You can add software suite tools to improve and increase your social media presence. Then you may look into a more extensive system that includes extra functionality in addition to analytics.

Cloud-based software vs. On-Premise Software

Traditionally, most software was hosted on-premise, where a business had to house and maintain the hardware on which the software was installed. Now, the software distribution process has become much more straightforward. Cloud-based systems don't require any hardware or IT maintenance. Though it is evident how your social media analytics tool would be distributed to you, clarification with the vendor is always a good option.

Types of Social Media Analytics Tools

Types of Social Media Analytics Tools

Social media analytics can be divided into four types:

Descriptive Analytics

It focuses on the past and present happenings on social media in the form of visualizations and reports that help businesses make better-informed decisions.

Diagnostic Analytics

It goes beyond the happenings and tries to understand the reason behind it using advanced statistics to distill data into a single top view that lets you see what has and hasn’t worked in the previous campaigns.

Predictive Analytics

It is a form of analytics that tries to predict future events based on past and present data from social media. It links specific customers to the typical past outcomes of the customers, like questions leading to a particular purchase. 

Prescriptive Analytics

It provides the best action to take when handling a situation based on the data accumulated from the outcome of similar cases in past events.

Who Uses Social Media Analytics Tools?

Use of Social Media Analytics Tools

Social media analytics tools are used mainly by social media managers of various companies. The global social media analytics market is estimated to grow at a CAGR of 24.0%, from USD 3.2 billion in 2021 to 9.3 billion in 2026.

Social Media Managers

Many businesses, especially enterprise and midsize market companies, have dedicated social media managers on their marketing team to run all the social media accounts.

Analyzing social media data analytics are fantastic tools for social media managers to track their metrics and goals. Social channel analytics and social media metrics tools help build and inform the strategies and decisions of social media managers.

Marketing Directors/Marketing Managers

Marketing directors, chief marketing officers, or managers can use social media statistics tools to check their social media presence on several outlets. Social media analytics reports can ensure whether the marketing campaigns are hitting the goals and driving leads and traffic.

Small businesses may not have the resources to hire social media managers. In that case, a multi-tasker general manager can do the job!

Social media analytics analysis tools are an easy, straightforward, and fast way to track social media marketing campaigns for marketers who don’t have the time to delve deep into performance. Owing to social video analytics, it becomes easy for marketers to track metrics.

Industry Thought Leaders/ Influencers

Moreover, industry thought leaders and brand influencers might also use social media analytics tools to track their interactions and engagements. Influencers always try to grow their followers and can utilize social media analytics for performance tracking. Brand advocates also sponsor content for companies with the help of social media analytics tools.

Customer Service Manager

A customer service manager can also take advantage of social media analytics tools. Numerous customers connect with companies on social media channels when they have issues with a product or service.

And at times, it is faster to tweet or direct message a company to explain your problems rather than connecting with a call center and waiting for the representative to assist you. With social media analytics tools, customer service teams can track complaints that come in through social media and ensure that issues are adequately addressed.

10 Best Social Media Analytics Tool

Best Social Media Analytics Tool

The 10 best social media analytics tools are:

  1. Top-Rated Social Media Analytics Tools for Enterprise: Brandwatch
  2. Complete Social Media Analytics Solution: Brand24
  3. Leading Social Media Analytics for Business Owners: Sendible
  4. Best Social Media Analytics Tools in India: AgoraPulse
  5. Best Indian Social Media Analytics Tools for Reporting: Audience
  6. Best Social Media Analytics for Businesses: Hootsuite
  7. Best Social Media Analytics Tool for Automation: Sprout Social
  8. Best Social Media Analytics Toolfor Agencies: Zoho Social
  9. Best Value Social Media Analytics Tool: Later
  10. Best Social Media Analytics Tool for Multiple Users: Vendasta

Brandwatch

Brandwatch was formerly known as Falcon.io. Its unique approach of breaking down social media analysis online into six areas makes it an outstanding tool.

The six areas are:

  1. Brand management 
  2. Competitor analysis
  3. Customer experience
  4. Crisis management
  5. Influencer marketing
  6. Content strategy

Pros

Cons

Pricing

Consumer intelligent product that uses social listening to help brands understand what customers want

Numerous confusing products from three different companies.

Pricing starts at $108/month.

Audience tools give deep insights into the individuals and aggregate

No multi-channel posts. You need to add one post at a time to the channel.

 

Scours social media efforts to draw brand insights, target specific audiences,s and monitor engagement

   

Brand24

Brand24 strengthens its social media marketing strategy. Several features like sentiment analysis of mentions around crucial terms that include product and brand names influence stores that inform who you should partner with to reach a wider audience. You can use these social media analytics tools for free for 14 days.

Pros

Cons

Pricing

Real-time monitoring

Needs a better mobile app version

Pricing starts at $49/month.

Easy to use 

Hard to predict users’ sentiments

 

Coordinated follow-up process

   

Sendible 

Sendible manages your social activity at scale. Users can utilize Sendible at all stages, including planning their content social media strategy, monitoring brand mentions, approving social media posts, collaborating, and improving engagement. It has eight standard reports covering Twitter analytics, Facebook page monitoring, LinkedIn, Youtube, Instagram, and Google analytics.

Pros

Cons

Pricing

Fantastic social scheduling features

Slow social listening feature

Pricing starts at $29/month

Brand monitoring

Clunky platform organization

 

Content recommendation tools 

   

Agorapulse 

Agorapulse is a social media competitor analysis tool that tracks conversations about your brand and later unfolds the social media marketing efforts using reporting and analytics functionality. Social media managers can find the best time to upload content using Agorapulse. It has social media analytics tools for free.

Pros

Cons

Pricing

Easy social media management platform

Limited third-party integrations 

Pricing starts at $0

Unified social inbox to manage all social media messages and reviews in one place

Difficult to use engagement platform

 

Intuitive publishing to easily plan, schedule, and collaborate content

   

Audiense

Audiense is a social media data analysis tool that makes sense of your audience. With Audience, you can discover fantastic actionable insights, identify relevant audiences and get informative strategies to grow your business. In addition, you can compare segments with baselines and create benchmarks with different competitors, countries, or business segments. 

Pros

Cons

Pricing

Engage with the audience effectively

Need cleaner exports

Pricing starts at $99/month

Core solutions in marketing, social insights, and social advertising

No tools to automate common tasks

 

Quality traffic analysis

   

Software and Services Related to Social Media Analytics

Various software solutions are directly associated with social media analytics software as they are most often part of a large social media marketing suite. In addition, the suites include additional social media functions like social media monitoring, social media management tools, along with social media analytics.

Social media management tools can administer numerous social media accounts on a single platform, schedule posts and campaigns in advance, and suggest posts or content to prove a company's social media presence.

Social media marketers and social media managers can track trends across various platforms with social media monitoring products. In addition, businesses can leverage virality to boost audience and followers by staying on top of trending topics. Due to the range of functionality, social media suites are the best option for social media teams who quickly and efficiently want to ramp up a business's social media presence.

What is The Cost of Social Media Analytics Tools?

Numerous social media analytics tools are available, but the cost differs altogether. From budget-friendly social media data analytics tools to expensive ones, your company can get a whole list of options.

While some social media data mining tools are available for free trials, others are available at $1 for one-time use. The cost of social channel analytics tools varies from $2/month to $2000/month, depending on the complexity of the devices.

What Type of Buyer are You?

Type of Buyer

Social media analytics can range from small scale to the largest scale of business intelligence data analytics. Therefore, depending on the company's size, the need for social media analytics tools will vary.

Small Business

A small-scale business will need basic social media analytics that focuses on descriptive analytics providing reports of your social media presence and allowing you to make informed decisions for the future.

Mid Size Business

Midsize businesses want descriptive analytics but must also invest in diagnostic analytics tools. With this scale of employees, it isn't easy to manually access what is and isn't working for your social media campaigns.

Large/ Enterprise Business

Along with diagnostic and descriptive analytics tools used by smaller businesses, large-scale companies need prescriptive and predictive analytics functionality to help them choose a suitable variety of campaigns and platforms.

Social media analytics is a helpful business tool that helps companies keep track of their social media performance and improve it to enhance engagement levels and increase followers.

Related Research Articles:

FAQs of Social Media Analytics Tools

Social media analytics is analyzing and interpreting data gathered from social channels. Using social media tools helps support business decisions and measure the effectiveness of actions based on those decisions.

To improve my social media analytics, the following steps can be helpful:
  • Create short reports in a few clicks.
  • Set goals for your performance.
  • Measure your total engagement.
  • Add context to the data you pull.
  • Find out your best time to post.
  • Reuse your top posts.

The most common use of social media reporting tools is to identify platforms that are driving engagement and traffic to your website and blog.

Last Updated: February 27, 2023