Best A/B Testing Tools

Best AB testing tools are Freshsales, EngageBay, Tuskr, Hyax, Convertize, and ChangeAgain. With these software solutions, you can quickly check out the integrated results of the customized campaigns and make the final decision for your project.

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List of 20 Best A/B Testing Tools

Showing 1 - 20 of 25 products
#1

Optimizely makes it easy to test and personalize your website and mobile app. It is best Conversion Optimization Software with powerful solutions for delivering the best digital experiences to every customer. Learn more about Optimizely

Starting Price: Available on Request

Mobile App
#2

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. Read Freshmarketer Reviews

Starting Price: Available on Request

Mobile App
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Free Trial

Recent Review

"Very good marketing tool" - Pradip Tilala

Contenders | 2023

#3

It delivers exactly what you want to reliable A/B testing. You can run several tests to check your operations and build stellar digital experience without asking any coding by using its best A/B testing tools. Read VWO Reviews

Starting Price: Starting Price: $149 Per Month

Mobile App
Free Trial

Recent Review

"Best performer and reliable" - Ravish

#4

Omniconvert is a fully featured Survey Software designed to serve Startups, SMEs. Omniconvert provides end-to-end solutions designed for Windows. This online Survey system offers Analytics, Skip Logic, Supports Audio / Images / Video, Surveys, Multivariate Testing at one place. Learn more about Omniconvert

Starting Price: Available on Request

Mobile App
API
#5

Crazy Egg is an online analytics application that provides you eye-tracking tools. It generates heatmaps based on where people clicked on your website. Thus, it gives you an idea on where to focus. It lets you filter data on top 15 referrers, search terms, operating systems, etc. Learn more about Crazy Egg

Starting Price: Available on Request

Free Trial

Contenders | 2023

#6

Enjoy data-driven client-side by using the visual editor of AB Tasty. Its multivariate testing tools can create features flags, create customized campaigns and perform personalized roll-out on the variable-to-variable basis and delivers result-driven results.  Read AB Tasty Reviews

Starting Price: Available on Request

Mobile App
API

Recent Review

"AB Testy review" - Azhar M Lareef

#7

Apptimize is a fully featured Automation Testing Software designed to serve Enterprises, SMEs. Apptimize provides end-to-end solutions designed for Windows. This online Automation Testing system offers Audience Targeting, Campaign Segmentation, Requirements-Based Testing, Statistical Relevance Analysis, Hierarchical View at one place. Learn more about Apptimize

Starting Price: Available on Request

Mobile App
API
#8

SiteSpect to help them build more successful digital businesses. It is a web and mobile site optimization platform, enabling online businesses to test everything and target anyone. SiteSpect allows you to test and optimize the entire digital experience, from the front-end look and feel to the back-end functionality. Learn more about SiteSpect

Starting Price: Available on Request

Mobile App
#9

Dynamic Yield is a fully featured Personalization Software designed to serve SMEs, Agencies. Dynamic Yield provides end-to-end solutions designed for Web App. This online Personalization system offers Account Based Marketing, Content Analytics, Campaign Segmentation, Behavioral Targeting, Abandoned Cart Saver at one place. Learn more about Dynamic Yield

Starting Price: Available on Request

Mobile App
API
#10

Kameleoon is a fully featured Personalization Software designed to serve Startups, Agencies. Kameleoon provides end-to-end solutions designed for Web App. This online Personalization system offers Contextual Targeting, Website Personalization, Abandoned Cart Saver, A/B Testing, Campaign Segmentation at one place. Learn more about Kameleoon

Starting Price: Available on Request

Mobile App
API
#11

Monetate makes it easy to identify your most important segments, then deliver personalized experiences for them across all channels. Monetate for Conversion Optimization Software helps you create, implement, and analyze powerful tests in a single, intuitive interface. Learn more about Monetate

Starting Price: Available on Request

Mobile App

Contenders | 2023

#12

Convertize enables you to test two versions of two variables easily and churn out reliable results. This best A/B testing software automatically optimizes the traffic and increase conversion rates. You can also modify any webpage to improve customer experience. Read Convertize Reviews

Starting Price: Starting Price: $49 Per Month

Mobile App
Free Trial

Recent Review

"Works like a charm" - G Rajesh Kumar

Category Champions | 2023

#13

Tasks like lead scoring and improved content management can be done from a centralized place by using the multivariate testing tools offered by EngageBay. It gives you unified customer views to all your teams. Read EngageBay Reviews

Starting Price: Available on Request

Recent Review

"Its okay to use" - Vishal singh

Most Reviewed
#14

Runecast Solutions Ltd. is a worldwide supplier of a patented product that enables IT Security and Operations teams to proactively mitigate risks, maintain security compliance and enhance operational efficiency. Read clone Reviews

Starting Price: Starting Price: $100 100

Recent Review

"excellent" - mandar

Contenders | 2023

#15

Tasks like A/B testing and customer research can be more data-driven by using Pii Testing Engine. Its mobile app A/B testing tools create customized A/B testing modules to support your operations at every level. Read Pii Testing Engine Reviews

Starting Price: Available on Request

Mobile App
API

Recent Review

"Pii Testing Engine reliable tool in testing" - Pratiksha Jawale

Contenders | 2023

#16

Conduct hassle-free A/B testing with Taplytics and improve business engagement. You can handle omnichannel content from a centralized place and conduct personalized A/B testing by using its multivariate testing tools. It optimized everything easily. Read Taplytics Reviews

Starting Price: Available on Request

Mobile App
API

Contenders | 2023

#17

ChangeAgain tests unlimited traffic without asking any coding. This best A/B testing software shows integrated results empowered with and Google Analytic. It enables you to target the customer based upon live location. Read ChangeAgain Reviews

Starting Price: Available on Request

Mobile App
API

Recent Review

"Best A/B testing Software" - Mohseen

#18

Tuskr is intuitive, powerful & affordable cloud-based test management software. Which can manage to run test cases and can integrate with your bugs. It is powerful and it's pricing is also low, get a 30-day free trial. Read Tuskr Reviews

Starting Price: Available on Request

Mobile App
API
Free Trial

Recent Review

"Super easy to use with great features" - Amit Kulkarni

Category Champions | 2023

#19

Make a difference in your operations by using well-defined A/B testing done by Yieldify. Its mobile app A/B testing tools can drive more results and traffic for your website and increase your digital presence without much brainstorming. Read Yieldify Reviews

Starting Price: Available on Request

Mobile App
API

Recent Review

"Great place to work" - Sanjay Mehra

Contenders | 2023

#20

Create surveys, get visual data views, create heatmaps, and gain better access to customers’ buying behavior with SplitMetrics. Its best A/B testing tools are flexible enough to use in any of ecosystem. Read SplitMetrics Reviews

Starting Price: Available on Request

Mobile App
API

Recent Review

"Very nice software, user friendly " - Ajit ravani

Until 31st Mar 2023

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Table of Contents

A/B testing aka split testing or bucket testing is a type of methodology that compares two different variables and determines which one is better. Usually, in this category of experiments, the user is given a demonstration of various versions of any web page or app. After that, it implements statistical tools to analyze the better-performing variant, which is likely to deliver more conversions.

During an AB Test, you compare a variable against existing standards and then implement changes after asking focused questions. In order to understand the impact of the change, you can collect data and then use analytical tools to make result-oriented decisions. A/B testing is a very effective tool since now, you do not need to rely on guesswork anymore for website optimization. You can make informed decisions, based on a real date, thereby ensuring that your changes yield positive results.

The first step of AB testing involves you choosing the targeted web page or app screen and then creating another version of the same, after introducing a slight or huge change. You can alter the headline, a CTA, or redesign the whole layout. Now, half of your customers are shown the original page (which is called control) and the other half is shown the modified page (termed variation).  

The next step is to compare both the performances against one another by collecting the figures in an analytics dashboard and then analyzing the numbers via a statistical engine. You will now know if your change had a positive, negative, or zero impact.

As we already mentioned, in AB testing, we compare two different versions of a webpage, email template, or any other marketing tool by changing just one element. Once you test both versions and then determine which one is the better performer, you can then target to increase your conversion rates. 

In the digital world, making your website or launching your email campaign is just your first step. Once you create the webpage, you need to decide if it actually performs whether it promotes sales. With the help of AB testing, you come to know what are the words, taglines, phrases, clips/videos, testimonials, texts and designs that perform the best. Sometimes, even a slight change can impact the end results of your organization.

There are three similar terms which seem to confuse a lot of people, namely A/B testing, split testing and multivariate testing. Although A/B testing and split testing are more or less similar, multivariate testing comes with many differences. Below we have described the major differences between A/B testing and multivariate testing:

A multivariate test requires you to pinpoint certain sections of a website that needs immediate attention. Then, you have to make different iterations of these specific areas, as opposed to AB testing where you need to create variations of the entire page. As the name suggests, in multivariate testing, you can create several variations for multiple sections. In contrast, in AB testing or split testing, you can check only one variable at a time.

In multivariate testing, the required traffic is much less as compared to that of AB testing. Also, the former is ideal for testing totally distinct ideas for the optimization of conversion rates. On the other hand, AB testing is used to optimize and refine existing pages while not investing too much on the redesign aspects.

In statistical terms, that data gathered from AB testing arrives from champions, challengers, and variations. Each of these elements offers you vital information regarding the amount of traffic on your website.

The champion is the web page, email, Facebook Ad, or any marketing asset that, as per historical trends, has performed well in the past or is expected to yield good results in the future. You can test this champion against a challenger, which is just another iteration of the champion with a slight change.

Once your A/B test is complete and you get the numbers, you discover a new champion or decide that the original version was better. You then create fresh variations and test them against the champion. In most cases, one A/B test is not sufficient to arrive at a final decision. You should continuously implement this method so that you can optimize your marketing and advertising strategies on a regular basis.

Almost all of us think that we know everything about the current business scenario. We assume that we are aware of the latest trends and implementing them would deliver the best results. However, what we forget is that most of these decisions are based on hunches and guesswork. Many of our steps are not data-driven. But with the use of A/B testing, one can take measures based on actual behavioral data and real-time information about customer bases.

As already described above, A/B testing compares two versions of any marketing asset by showing one version to 50% of the audience and the other version to the remaining 50%. Sounds pretty simple, right? But this is not all. 

Several digital marketers use AB testing only as a means to make slight, small, and insignificant changes. However, when you utilize this tool to its maximum potential, you can make a substantial impact on your marketing strategies. With the help of A/B testing, you can gather valuable insights through which you can arrive at result-oriented decisions and suggest better value propositions by testing them on real web users -- by measuring actual interactions with your website. 

When you have enough quantifiable data, you can curate the exact message that resonates with your customers. A/B testing uses data gathered from a huge number of visitors in order to decide which types of marketing campaigns will generate the maximum response. Yet another element that makes A/B testing such a powerful tool is that the findings gathered from this experiment can be used to improve other areas of your marketing.

FAQs of A/B Testing Tools

AB testing tools enable companies to test different variants of a single campaign and understand the results before releasing the product on the market

A. There is a myth that A/B testing negatively impacts SEO rankings because it takes the content as duplicate and does not look upon it. This is definitely a false myth. But, if you are still concerned, you can add a 'no-index' tag on your variation page.

A. You must test the following parameters for A/B testing

• Call to Action (CTA)
• Headline
• Images
• Copy length

A. A/B testing can be used for emails, PPC campaigns, and CTAs other than web pages.

A. Out of a host of A/B testing tools available on the market, here are some top tools that you can use:

• Google Analytics
• Optimizely
• Evergage
• Leadformly
• Unbounce

Last Updated: February 27, 2023